Series Premiere of ‘Love Is ___’

The new series on the Oprah Winfrey Network (OWN) explores what happens when you meet the one person who instantly changes your life — and possibly — your entire trajectory. ‘Love Is ___’ considers the rewards and risks of falling in love, especially when you aren’t quite ready for it.

OWN wanted to bring a younger demographic to the premiere of ‘Love Is ___’ via a branded Snapchat AR Face Lens encouraging new viewers to connect with the show’s characters and drive awareness for the series premiere.

‘Love Is ___’ Snapchat Face Lens

The two flights of the Lens, including the premiere party and the series premiere, targeted females aged 18-35 – ultimately delivering 4M+ impressions.

Brand: Oprah Winfrey Network (OWN)
Platform: Snapchat Face Lens

Learn More

We’d love to connect with you. Let’s talk.