For non-gamer millennials, such as your writer here, AR is slowly seeping into the way we interact with technology. VR can sometimes feel like a distant future, something we see as inevitable (especially with those terrifyingly real Black Mirror episodes) but not quite here impacting the masses. But AR? It’s the future that’s already happening.

Cue the dancing hotdog.

via GIPHY

Snapchat and it’s dancing hotdog are a critical step in understanding what AR is, in it’s simplest form, for mass consumption. In my experience, and I think for many similar to me, AR most likely found it’s way into my life earlier. But only now was it incredibly clear that I was experiencing something that was AR. Incredibly silly and honestly useless, the hotdog still made its mark. 

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And while Snapchat has faltered time and again, from Spectacles, to low usage (hello Instagram and Facebook stories), and disappointing quarterly sales calls, it still indicates a start to general consumer usage of AR. It introduced only a sliver of the possibilities of AR to those that otherwise wouldn’t have cared to Google it. And perhaps, that’s what is disappointing about Snapchat. Millennials, and the beloved consumer age group of <25, were captured by Snap, a ready market to blow up AR and discuss it’s pros, and yet Snap squandered them. It repeatedly made a difficult to use app, with limited applications outside of its interface, and now a limited audience. 

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I’m not the first to write about and contemplate Snap’s failures and missteps as a tech company.  But I think it’s critical to recognize that for many of Snapchat’s users, these filters are consumers largest interactions with AR. Perhaps they’ve been to Harry Potter World, played Pokemon GO for a week, but I’d argue that Snapchat’s hotdog is just as critical to mass development as AR as those gaming experiences.

Whether you like it or not, AR will soon infiltrate your life. Why not be an early embracer? The Harvard Business Review recently commented on the space, noting that our data and work is stuck in a 2D world with limited functionality. If you and I are 3D, shouldn’t our processes be, too?

AR is quickly becoming recognized as what will really take the market by storm. One potential reason in this shift is the lack of additional accessories (as opposed to VR). With ARKit and ARCore, and a multitudes of other changes in our devices used daily, AR is far more accessible. It’s way past thinking that this is a fad, destined to meet the demise of antiquated devices and services. AR is here and it’s here to stay – join us.

More reading/learning:

Study: Global AR Market will Grow 65% a year until 2023

The Reality of VR/AR Growth

A.I., Big Data, and AR are Already with us and Growing

Why Investing in Obstacles to Augmented Reality Today Could Result in Billions

Apple Bets the Future of Augmented Reality will be on Your Phone